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SCM 450W Cover Page GRADE__________ /100
Individual Assignment #3
Barilla S.p.A. Case Typed Individual Assignment
Name ___________________________ Email ________ Date______________
Tools and Rules
Subject: What are the decisions and courses of action that Dennis Gaines can implement to achieve a competitive edge and maximize on profits?
Recommendations: Tools and Rules should consider product diversification, the use of the internet as a marketing tool, recruiting skilled personnel, expansion to other markets, branding, and joint ventures, monitor sales and control feedback in order to acquire a competitive advantage.
Short Term – instantaneously to six months
Market through promotional campaigns in order to create public awareness and acquire and retain a wider customer base.
Market through the internet, which will enhance brand awareness and help customers to associate better with products that they can relate to.
Medium Term – six months to one year
Recruiting skilled personnel across departments will help in capturing a wider clientele and promoting quality to customers.
Long Term- two years to onwards
Variation of products and joint ventures will help in spreading the risks in case the sales of one product stagnate or decline, helps to avoid borrowing funds and promote growth ultimately.
Control and feedback
Monitor the sales and acquire feedback through online questionnaires to promote an analysis of the effects of the new marketing strategies and change implementation.
Branding and the overall packaging of the products to appeal to the consumers.
Tools and Rules
Dennis Gaines, the sole proprietor of Tools and Rules, faced challenges in re-establishing his latest invention, Gaines Maxi Brick Rule in June 2012. Though he set strategies to increase sales, achieve a competitive edge and customer satisfaction, his efforts proved futile. His marketing strategies and decisions deprived him profitability and success hence called for a change of courses of action. His trials to create awareness to the public and diversify the products bore no fruits and left him frustrated and in dire need of a change of marketing strategies and decisions.
Problem Statement: What are the decisions and courses of action that Dennis Gaines can implement to achieve a competitive edge and maximize on profits?
Short Term– Instantaneously to Six Months
Dennis Gaines ought to take into account marketing through promotional campaigns. This will play a significant role in creating public awareness in the target markets. Displaying the products in frequented places will yield more sales as more and more customers will be informed of the products. In light to this, offering free samples will capture the attention of the clientele hence increasing the chances of acquiring and retaining a wider customer base. It is also of great importance that Dennis Gaines focuses on only one chain of a product.
The internet is a powerful tool in the modern era. Dennis Gaines can have skilled personnel work on the face of the company through a website, blog and social media. This will enhance brand awareness and take his company a notch higher as compared to his competitors. Customers relate better with products they have an idea of in terms of packaging, size, use, and quality. In light to these, customers look for form as well as function when it comes to purchasing of products…
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1. Mentoring and coaching.
a. Describe what mentoring is and who could be used as a mentor.
Mentoring refers to the supportive and formal process whereby an experienced individual encourages people to manage their personal learning so that they may be able to use their potential to the maximum, develop their own skills, progress their performance as well as turn to be the person they purpose to be. A mentor refers to a guide who is in a position to assist the mentee to find the appropriate direction and who is as well in a position to assist them to come up with solutions to things that have to do with career. Continue reading →
According to Craig, adverts are crafted image bundles that are designed frequently and associated with a certain product with pleasure feelings that stem from the fantasies as well as anxieties (1997). Many companies do pay the mass media especially the television houses to advertise their products. Brierley points out that adverts do manage as well as control the customers markers at lowest cost possible (1995). Therefore advertisers are more than willing to manipulate their targeted customers’ fantasies as well as exploiting the gender identities while selling their products.
Strategic Decision Making and Business Model Development
Differentiation and positioning are closely related marketing approaches. Positioning is the approach to conveying what makes the product or company better than or different compared to the competitors. On the other hand, differentiation is the way the company performs its positioning through promoting the benefits its offers or distinct attributes. Positioning approaches can be developed in different ways. It can be based on the product characteristics, types of consumers, application, competition, or object attributes. Continue reading →
Should Intel Penetrate the Smart Phone Market and Tablet Market?
1.0 Research Statement Proposition
The response to the research question whether Intel should penetrate the smartphone and tablet markets is clear – yes. This answer is based on the current market demand and financial or investment considerations. The latest report on Intel financials conducted in 2013 reveals that the company’s revenues have fallen by over 3% in the first quarter of the year and the company’s earnings declined by approximately 25% during the same year (Intel). The reason for declined revenues is that personal computer sales have significantly dropped in favor of smartphone and tablets. Continue reading →
Bringing David Hockney’s a Bigger Picture Exhibition to Australia
The main stakeholders can be classified as internal and external. Internal stakeholders encompass the event organizing team including the event director, managers (programming, safety, medical, guest, backstage, welfare, production, lighting and sound, site, security, licensing, traffic), event assistant, site crew, artist liaison, community liaison, advertising/marketing/publicity agency and website sales (Lesley and Lesley 11). External stakeholders consist of the Art Gallery of NSW (venue owner), sponsors, contractors and service providers/suppliers of amenities such as water, electricity, accommodation, food and transport). Other external stakeholders will encompass media, clients (participants including speakers, artists and performers), competitors, local community (Sydney and Australian population), foreign visitors, volunteers and stewards, local government of Sydney and national government of Australia (regulatory authorities). Continue reading →
PART 1: TERMS OF REFERENCE/EXECUTIVE SUMMARY
This report is based on Zara Company which is a Zara is a publicly traded apparel company with headquarters in Spain and other locations within UK and U.S. among other countries. The report focuses on a critical analysis of the company to identify any problem or opportunity that can be exploited to improve the company’s success. To perform the analysis of Zara, the report will make use of powerful conceptual frameworks which are important in determining the internal and external business environment within which the company operates. These include; identification of current market situation, SWOT analysis, competitor analysis and PEST analysis. Consequently, the report will present the findings and recommendations for solving the identified problem and the recommendations for improving the situation. Continue reading →
Towards the end of the year 2012, Apple inclusive experienced a drop in the iPad UK market share (Bryant, 2012). Apple Inc, wanted to ascertain the cause of the drop. I worked in a team that sought to find out the effectiveness of the Apple Financing program that gave loans to customers to buy Apple products. It sold products on credit. By offering products on credit, a certain percentage of customers would choose to buy on credit because it is available instead of cash. Apple earns an interest rate of 14.9% because of allowing the customer to purchase on credit. My responsibility included collecting data about the company since the program started. Some of my colleagues were involved in interviewing customers on the benefits of the program. We used percentages to determine the effectiveness of the program. We drafted questionnaires for customer satisfaction interviews. We also drafted a mini-budget for the evaluation process. Continue reading →