Humans always tended to travel: in ancient times it was the way of survival and trade. For modern people, tourism has become a part of life and a source of inspiration. People travel to discover new places, to get inspiration, for personal feelings, and more. There are many approaches in tourism marketing, and religious traditions play more than a minimal role. Many people decide to travel due to religious reasons – to visit holy places or become a part of religious traditions. On the other hand, people that don’t consider themselves religious are interested in spirituality. To create an interesting tourism program, the expert should consider the religious interests of their clients.
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