This video games research paper describes the most crucial factors that influence the marketing strategies in the computer game industry. The modern entertainment field provides the population with a wide range of various amusements. The video game industry occupies an important place in this field and constantly increases its significance. The developers should take into account the five following criteria to improve efficiency of their marketing strategies:
1) interrelation between software and hardware;
2) well-judged pricing policy;
3) ability of enterprise’s restructuring;
4) analysis of the tendencies of the entertainment field;
5) readiness to extend the genre characteristics of the games.
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